Helping Children Live, Laugh, and Love in a Bully-Free World.

Founded in 1999, SACK empowers youth with kindness, empathy, and connection.

SACK founders Don & Shirley Zink

Born from Love. Built from Loss.

SACK was founded by Don and Shirley Zink after the tragic loss of their son, who endured silent bullying and battled depression. Their experience transformed into a powerful mission: to ensure no other child suffers in silence.

"Every child deserves to grow up in an environment filled with kindness, empathy, and hope."

Today, SACK channels that love into programs that prevent bullying and youth suicide by promoting connection and positive action.

Our Mission

To promote kindness, empathy, and connection, while preventing bullying and youth suicide.

Our Vision

A world where every child feels safe, supported, and inspired to thrive.

Our Impact

Empowering thousands of students across the nation to become agents of positive change.

Our Signature Programs

Innovative initiatives designed to make kindness and leadership second nature.

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Change the World App

A revolutionary fundraiser where kids complete kindness missions, journal reflections, and earn points.

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World Kindness Carnival

An annual community celebration with contests, teamwork challenges, and disability empathy experiences.

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Level Up Live!

An app-driven leadership club for teens. "Igniters" speak on positive topics and earn awards for their impact.

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Change the World App: The Kindness Games

We've reimagined the school fundraiser. Instead of running laps, students complete daily kindness missions for two weeks. They journal their reflections, earn points for their team, win prizes, and raise crucial funds for their school.

This gamified platform makes giving back fun and impactful. It builds character, fosters empathy, and creates a positive school culture, all while being a more effective fundraiser. Schools keep more funds, and kids learn invaluable life lessons.

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World Kindness Carnival

Launched in Eastvale, CA, our annual carnival is a vibrant celebration of community and kindness. With over 40 vendors and 900 attendees in its first year, it's a day of pure joy and connection for families.

The event features live Kindness Games, unique disability empathy experiences, team-building challenges, crafts, a kids' writing contest, and amazing food and entertainment. It’s a powerful, tangible way to see kindness in action and strengthen community bonds.

Level Up Live!

This interactive, app-driven leadership club is designed specifically for 7th–12th graders. Level Up Live! gives teens a platform to find their voice and build confidence. Student speakers, known as "Igniters," deliver 90-second speeches on topics of positive impact.

A "Catalyst" panel of peers and community leaders provides constructive feedback, and the audience votes for the most impactful message. It’s a dynamic format that builds public speaking skills, resilience, and peer engagement, with season-long leaderboards tracking progress and culminating in an awards ceremony.

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Students Inspired

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Carnival Attendees

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Kindness Missions

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Our Board Members

Guided by a dedicated team of passionate leaders.

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You Can Make a Difference

Every act of support, big or small, helps us build a kinder world.

Volunteer with Us

Lend your time and skills to our events, programs, or administrative needs. Be the change you want to see.

Join Us Form

Sponsor or Partner

Align your brand with a powerful cause. Corporate sponsorships help us scale our impact significantly.

Become a Partner

Donate

Your contribution directly funds suicide prevention and kindness education, creating safer schools for all.

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